If the cover of the premiere issue of Cosmopolitan for Latinas is a sign of what this new publication will be all about, I like it! The decision to have Zoe Saldana grace the cover of this much awaited issue is refreshing and smart. Cosmopolitan for Latinas targets the growing number of acculturated, bicultural, English-dominant Latinas in this country, or as we call it around here, the New Latina.
As media outlets continue to target the New Latina, they must carefully balance addressing our cultural, beauty and fashion needs, with our growing interest in intellectual, professional and personal development, and our resolve to change the status quo. The New Latina wants to see herself accurately depicted in the media she consumes. Images that reflect our diversity of skin tones, hair color and body shape are front and center.
The big trend among the New Latinas? Unapologetic efforts to expand what it means to be, feel and look “Latina.” She’s embracing and re-connecting with her African roots; she’s honoring full self-expression; and redefining the concept of “beauty.” In essence, the New Latina is a social guerrera – devoting much of her busy time and efforts to social causes and issues that matter to her.
Figuring out exactly what moves the New Latina can be quite challenging because she’s constantly evolving and transforming — borrowing from all the elements of her bi-cultural existence, which is also becoming globalized as she becomes a citizen of the world.
The challenge for traditional and new media targeting the New Latina centers in fully understanding her rapidly evolving nature — and capturing the common elements that matter to such a diverse group of women. When it comes to the New Latina, one size does not fit all. However, one thing is certain: the New Latina is all about thinking BIG, impacting the world and embracing who she is. The big prize goes to the media outlet that can deliver the right balance of what the New Latina wants and needs.
We look forward to what Cosmopolitan for Latinas has to offer!
Hearst Magazines, one of the world’s largest publishers of monthly magazines, today announced that the first stand-alone issue of Cosmopolitan for Latinas, a new women’s lifestyle publication targeted at English-speaking Latinas, will hit newsstands nationwide on May 1. Edited by and written for modern Hispanic women, the magazine answers the call of a new generation of Latinas who celebrate both of their cultures, and are seeking content that reflects their unique lifestyles.
A section dedicated to hot Latin entertainment, including fun quizzes, the best summer festivals, and hilarious cultural mash-ups.Stylista
Fashion coverage that celebrates the vibrant Latina style. Learn how to play up — and show off — your figure. Get inspired by looks straight off the runway and the streets. Shop for the season’s most coveted accessories.Beauty
All the best beauty ideas and tips from today’s pros, curated especially for the unique needs of Latinas’ skin and hair. Read about the newest products and insider tricks for looking your absolute best, whether you’re heading to a club or Sunday church services.
Discover what really makes him tick. Our guy roundtable (“Pregúntalo a Ellos”), and interviews with the hottest Latin male celebrities, will help you decode the mysteries of your man.
Empowering advice on how to navigate complex relationships, whether with your coworkers, friends or familia. Inspiring first-person accounts on overcoming personal hurdles. Career and financial tips to help you put your best foot forward.
A feature well teeming with beautifully shot fashion stories and compelling celebrity interviews.
It’s time for fiesta! Learn easy-to-follow food and cocktail recipes that bring the authentic, regional flavors of Latin culture to life. Pick up a few easy entertaining ideas to try. Plan your next vacación.
Readers also can connect with Cosmopolitan for Latinas on myriad social platforms, including Twitter (@CosmoForLatinas), Facebook (Facebook.com/CosmoForLatinas) and Pinterest (Pinterest.com/CosmoForLatinas). The magazine’s web site,www.CosmoForLatinas.com, will go live on May 1.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com, @hearstcorp), one of the nation’s largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 87 million adults (Spring 2011 MRI) with its 20 titles. In addition, the company publishes more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.