Jul 23, 2014

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Your Blog: The Modern Resume

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The Power of Blogs in Your Professional Career

The traditional paper resume is passé.   Today, it’s all about your social media presence:  how you come across on LinkedIn, Twitter, your Facebook page and other social networks.

If you’re building a career or business, there is nothing more telling and revealing then a blog.  In fact, a large majority of generation Y’s are purposefully setting up blogs to create the modern resume — an excellent way to attract and convince potential employers and head hunters.

Why have blogs become the new resume?  Future employers can see a fuller picture of who you are as a person, individual and potential employer.  Many of the skills that employers are looking for can be assessed through your writing, ideas and blog presentation.

A blog can easily demonstrate your:

1.  Communication Skills: Can you write well?  Can you express yourself and your ideas in a logical manner?  The higher a position in a company or organization, the more likely it will require excellent communication skills.

2.  Analytical Skills: Are you able to think analytically?  Or are you a concrete thinker?  Can you see the big picture?  Are you able to analyze situations in a rational, objective and logical manner?

3.  Persuasiveness: Are you able to write, communicate or think in a way that can change (or transform) the way people think or do things?  This is particularly important in sales and leadership roles.

4.  Leadership potential: Does your writing and your blog have the potential to place you in a leadership role?  Do your readers see you as someone they want to learn from, be guided or transformed by?

5.  Ability to relate and move a community: Are your ideas powerful enough to create a strong following?  Do your posts show your ability to relate to your readers/audience/community?

6.  Life Philosophy and Opinions: It might not be fair, but potential employers might check your stand or views on political or philosophical issues.  Some employers may be interested in someone who’s views are aligned with their company’s views, and other employers may want to seek someone with a different perspective.  You never know.  Your best bet is to be yourself and express your views in a respectful and fair manner.

6.  Diversity and language skills: Does your blog reflect an interest or openness to individuals of other cultures?  Does your blog demonstrate that you are bilingual or trilingual?  A company servicing a diverse market may find your language skills and interest in cultural diversity attractive.

7.  Personality and sense of humor: As you may know, high level management and executive positions often use personality tests (e.g., MMPI) to assess various aspects of your personality.  A blog can be very revealing about who and how you are.  Even the choice of colors and font size say a lot about you.  This is something to keep in mind.  My advice:  Be yourself.

Do you have a blog?  Is it a personal or professional one?  If you have a blog, please share it below!  You can also join the Bloggers Group on www.ELLALeadershipNetwork.com, for great conversation, tips, tools and webinars.

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Angélica Pérez-Litwin

Angélica Pérez-Litwin

Dr. Perez-Litwin is the Founder & CEO of ELLA Leadership Institute, a multi-platform professional development organization designed to advance the careers and leadership of women. She's the creative force behind the LATINAS THINK BIG™ national tour, sponsored and live-streamed by Google.

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Comments

  1. Great article!
    Blogs together with Resumes and slides apps in social sites such as linkedIn certainly help portray individuals in 3D. Today we as individuals exist not only in physical form but digitally as well. Those who are not taking advantage of the ability to extend their footprint in the virtual world may end up missing job and / or business opportunities to others who by using today’s digital media were able to clearly articulated what they are all about.

  2. I was actually discussing this concept with my boyfriend last night, and I see I am not the only one thinking this way! I completely agree with everything that you have said.

  3. Great post! Never thought of it this way!!

  4. Wonderful article! I see blogs are our documentation of our lives, our journeys. I can’t imagine going without!

  5. Thank you for this!!! My work is not in vain!! jajaja! Someone told me about a year ago that my blog would be my platform for my future career since I have been at home with my children for the past 6 years. This supports and helps!

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