The Power of Blogs in Your Professional Career
The traditional paper resume is passé. Today, it’s all about your social media presence: how you come across on LinkedIn, Twitter, your Facebook page and other social networks.
If you’re building a career or business, there is nothing more telling and revealing then a blog. In fact, a large majority of generation Y’s are purposefully setting up blogs to create the modern resume — an excellent way to attract and convince potential employers and head hunters.
Why have blogs become the new resume? Future employers can see a fuller picture of who you are as a person, individual and potential employer. Many of the skills that employers are looking for can be assessed through your writing, ideas and blog presentation.
A blog can easily demonstrate your:
1. Communication Skills: Can you write well? Can you express yourself and your ideas in a logical manner? The higher a position in a company or organization, the more likely it will require excellent communication skills.
2. Analytical Skills: Are you able to think analytically? Or are you a concrete thinker? Can you see the big picture? Are you able to analyze situations in a rational, objective and logical manner?
3. Persuasiveness: Are you able to write, communicate or think in a way that can change (or transform) the way people think or do things? This is particularly important in sales and leadership roles.
4. Leadership potential: Does your writing and your blog have the potential to place you in a leadership role? Do your readers see you as someone they want to learn from, be guided or transformed by?
5. Ability to relate and move a community: Are your ideas powerful enough to create a strong following? Do your posts show your ability to relate to your readers/audience/community?
6. Life Philosophy and Opinions: It might not be fair, but potential employers might check your stand or views on political or philosophical issues. Some employers may be interested in someone who’s views are aligned with their company’s views, and other employers may want to seek someone with a different perspective. You never know. Your best bet is to be yourself and express your views in a respectful and fair manner.
6. Diversity and language skills: Does your blog reflect an interest or openness to individuals of other cultures? Does your blog demonstrate that you are bilingual or trilingual? A company servicing a diverse market may find your language skills and interest in cultural diversity attractive.
7. Personality and sense of humor: As you may know, high level management and executive positions often use personality tests (e.g., MMPI) to assess various aspects of your personality. A blog can be very revealing about who and how you are. Even the choice of colors and font size say a lot about you. This is something to keep in mind. My advice: Be yourself.
Do you have a blog? Is it a personal or professional one? If you have a blog, please share it below! You can also join the Bloggers Group on www.ELLALeadershipNetwork.com, for great conversation, tips, tools and webinars.