Aug 01, 2015


What do Power, Influence, Fun, Business and Comadres have in common? Golf!

Share this:

Azucena Maldonado, the founder of the Latina Golfers Association shares how golf can transform your personal and professional life.

Linking Latinas to power and influence through golf. That’s what I do and I love it.  I promote a healthy lifestyle that nurtures business opportunities and builds strong relationships on a personal and professional level.  Who wouldn’t love doing that?  Have I piqued your interest?

Golf does all of these things, y ademas, is fun and can help you find your soul-mate.  That’s right, the golf course is a great place to meet good and employed, professional men.  Now do I have your attention?  “Where do I sign up!” is the response I get from most women.  I’m empowering Latinas to use golf as a business tool and to take full advantage of the benefits surrounding golf to lead a rewarding personal and professional life.

Golf for Business

It’s no secret that business is conducted on the golf course every day and women are missing out on their share of the green by not being on the green.  A study conducted by Barrons, a financial publication, noted that ninety percent of the world’s Fortune 500 CEOs play golf.  How many times have you shied away from participating in a business golf outing or charity golf tournament because you don’t play golf?  You probably opt for the spa while the guys are bonding with VIPs and the company’s CEO at the course.

Latina Golfers Association

Golfers are like Comadres

Amigas, you’re missing out on spending precious, face-to-face time with people of influence who can give you a promotion or award you a nice contract.  I’ll let you in on a little secret: Golfers are like comadres.  Golfers have a special bond with each other just like comadres.   It’s a tight-knit community that, for the most part, is gender- and culture-neutral.  It’s a worldwide community whose common language is golf.

By now you might be asking yourself, “How do I become a member of this exclusive club?”  Or you might be saying, “I don’t know anything about golf, no one in my family plays golf – I wouldn’t know how to get started.”

Join the Latina Golfers Association!

The truth is, a lot of people are intimidated about playing golf. Let’s face it, Golf has not been very welcoming to women.  That’s why I founded the Latina Golfers Association.  The LGA acts as a welcoming committee that helps Latinas take their first step into the world of golf.  I am committed to changing the face of golf in America.  I want Latinas to feel at home on the golf course because we belong there!

There are many golf success stories among the LGA’s 1,200-plus members but there’s one in-particular I love to share.  Gilda, a banker, joined the LGA less than two years ago because she was tired of being on the side-lines watching her male colleagues bond at business golf outings.  She was determined to learn and even though she’s not a great golfer, yet, she has broken the secret golf code and now enjoys rounds of golf with her boss’ boss and regularly plays with her clients in Hawaii and at some of the best courses in Southern California.  Golf has transformed Gilda’s professional life and enhanced her self-esteem.  She’s only one of so many examples.
Former Vice President and CFO of Avon Products, Edwina Woodbury, says that in order to survive in the business world, many women have taken up golf, “How many business conversations and business decisions are made ,,, on golf day?”  A survey of senior management women conducted by Catalyst, a N.Y. based research group, found that golf helped them fit into an overwhelmingly male office culture.
In today’s business environment, women can’t afford not to play golf.  What are you waiting for?  Go to and join today!  I can guide you on how to “get golf ready” in your area.  You have nothing to lose and everything to gain.  Start off with a fun afternoon at the 19th hole.  If you can tell me what the 19th hole is, you’ll be put in a drawing to win a 30 minute golf consultation with me!  Submit your answer to
If you enjoyed this post, make sure you subscribe to my RSS feed!
Angélica Pérez-Litwin

Angélica Pérez-Litwin

Dr. Perez-Litwin is the Founder & CEO of ELLA Leadership Institute, a multi-platform professional development organization designed to advance the careers and leadership of women. She's the creative force behind the LATINAS THINK BIG™ national tour, sponsored and live-streamed by Google.

More Articles

Related Stories:


  1. LOVE this article!
    I became a member in 2009, only after a year of learning to play. It’s the one thing that kept me coming back. Being surrounded by Wise Latinas is a great way to spend a Saturday afternoon & the courses in Southern California are nothing to complain about! Azucena is the most wonderful human being and is my inspiration to spread the GOLF word to the younger generation of Wise Latinas. Thank you AZ for your vision and your continued inspiration toward a rewarding cause! Besos mujer!

As seen on The Huffington Post, Latina, Glamour, iVillage and many more!
SEO Powered By SEOPressor