Launched in Partnership with Procter & Gamble and its Orgullosa Program, the New Platform Showcases Latinos’ Inspirational Stories of Pride and Achievement
MIAMI–(BUSINESS WIRE)–Tonight, during the XIII Annual Latin GRAMMY Awards®, Univision Communications Inc., the leading media company serving Hispanic America, is unveiling Generación América, a new empowerment platform dedicated to preserving and sharing the stories of Hispanics in America. This platform is part of Univision’s larger corporate strategy and celebrates the contributions Latinos have made to the United States as told through the stories of first, second, third generation Hispanics.
“Generación América is an effort to help tell the stories behind the numbers, highlighting the positive impact Hispanics are having in American society.”
Developed in partnership with the Immigrant Archive Project, Generación América is a multifaceted initiative that includes video vignettes and events to highlight stories of individual achievement. From athletes to entertainers to everyday heroes, Latinos from all walks of life will share their journeys. Univision’s portfolio of television networks, local television and radio affiliates, as well its digital platforms, including UVideos, will feature Generación América vignettes. Univision will also leverage local stations to connect with the community and capture additional stories of Hispanics with the goal of creating an archive with stories from around the country.
“Just last week we saw the impact Latinos are having in the political landscape and how this community is helping define our future,” said Randy Falco, president and CEO, Univision Communications Inc. “Generación América is an effort to help tell the stories behind the numbers, highlighting the positive impact Hispanics are having in American society.”
This project comes to life in partnership with Procter & Gamble and its Orgullosa program, which celebrates Latinas who are “Mujeres con la Falda Bien Puesta™” and empowers them to seize their limitless potential. To mark the official launch, Orgullosa spokesperson and lifestyle expert Evette Rios has joined Generación América ambassadors Lourdes Stephen, host of Univision show “Sal y Pimienta” (Salt & Pepper) and Alejandra Espinoza, entertainment reporter from Univision show “Sábado Gigante” (Giant Saturday), to rally Latinas to share their own unique stories with the rest of the community.
“Orgullosa and Generación América share a common purpose of celebrating Latinos’ take-charge spirits and encouraging them on their journey to forge a new path and achieve their goals and dreams,” said Lauren Hoenig, P&G associate marketing director, North America Media and Multicultural. “We are proud to be partnering with Univision on this new venture, following our long-standing commitment to touch and improve the lives of our Hispanic communities.”
Community members can participate in the movement by sending in their unique stories via GeneracionAmerica.com, an interactive destination for users to upload, chat, share and connect with others. Viewers are encouraged to submit Spanish or English written documents or videos that anecdote their own journey living ‘the American Dream.’ The most inspiring stories will be selected to appear on Univision Network programs.
Fans can connect with Generación América via @GenAmerica, join the conversation as well as share their photos using #GenAmerica on Twitter and Instagram. They can also comment along with other fans and friends on Facebook.com/GeneracionAmerica. In addition, viewers tuning in to Generacion America segments on Univision will be able to unlock a special GetGlue sticker. For more information on Generación América, please visit GeneracionAmerica.com.
To join the conversation and learn more about Orgullosa, visit Facebook.com/orgullosa and follow via twitter @Orgullosa. Stories of Mujeres con La Falda Bien Puesta™ can also be shared at GeneracionAmerica.com/orgullosa.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
About Immigrant Archive Project
The Immigrant Archive Project is an independent national initiative dedicated to preserving the life stories of America’s immigrant population. We accomplish this by recording, in their own words, the intimate stories of immigrants of all nations. The content of these interviews will be shared via our website: www.immigrantarchiveproject.com as well as radio, television, and traveling educational and art installations. Through this initiative we hope to preserve the struggles, dreams and accomplishments of America’s vast and diverse immigrant population so that future generations may learn from their collective experience. The Immigrant Archive Project has been established and produced by the Latino Broadcasting Company (LBC – www.latinobroadcasting.com ), a minority owned, nationally syndicated media network.
Orgullosa is a P&G-owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret®, Venus®, Pantene®, CoverGirl®, Natural Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
 Mujeres con la Falda Bien Puesta™ translates to “women who have their skirts well placed”. This concept celebrates the femininity of Latinas, while acknowledging their steadfast spirit on the path to achieving personal and family success.