The New Latina woman is smart, talented, driven, ambitious and family-oriented. She is resourceful and powerful. As a bicultural woman, she’s a beautiful mosaic of all her cultural pieces, past and present, Latina and Americana.
With new opportunities, she’s building a career or business, going to school, taking care of family, and making her relationship work. Life is busy, and things can get challenging. But she has a strong support system — la familia and close friends. She also has herself — strong and resilient.
She’s doing it all. And living life to the fullest.
The term “New Latina” was conceptualized and trademarked by Angelica Perez-Litwin to identify and celebrate a new generation of Latina women.