Telemundo unveiled it’s bold new look and logo at the New York NASDAQ MarketSite this morning, in celebration of its viewers Latino duality.
It has been approximately twelve years since Telemundo, the nation’s premiere producer of original Spanish-language prime time content, revamped its image. Telemundo Media’s president since October 2011, Emilio Romano, was on hand at the NASDAQ this morning to share his new vision of a new, bold and fun Telemundo. Romano promised that Telemundo’s new brand identity will celebrate Latino culture and respect “the duality that defines the experience of Hispanics living in the US.” Furthermore, Romano shared that Telemundo’s ultimate mission is to continue to “inform, empower and entertain U.S. Hispanics, with content and information that enriches their lives.”
As part of Telemundo’s new brand identity, the network will introduce an on-air tagline system that will connect Telemundo’s programming and its viewers by putting the “Te” (you) in Telemundo. This tagline application will be shown on-air through multiple applications, such as:
T-informa: Telemundo informs you.
T-conecta: Telemundo connects you.
Temociona: Telemundo moves you.
T inspira: Telemundo inspires you.
As well as becoming the icon for the brand’s new tagline, the “T” in Telemundo has undergone a makeover. Telemundo’s new logo features a “T” with overlapping sides, representing the duality of Latinos in the U.S.
Telemundo continued the celebration of its new brand with a flash mob performance on Military Island in Times Square. The flash mob featured two groups of dancers, with each group representing the traditional side and the contemporary side of Telemundo. At the end of the dance both sides came together, combining their moves and ultimately sharing a routine. Through the flash mob emerged the Telemundo stars that had been on hand to promote the new, bold and fun brand identity all morning. Present at both the opening bell ceremony and the flash mob were, “Rafael Amaya (actor, “El Señor de los Cielos,” “La Reina del Sur”), Ximena Duque (actress, “Corazon Valiente”), Fabian Rios (actor, “Corazon Valiente”), Gaby Espino (actress and host of reality competition, “Yo Me Llamo”), Shalim (actor), and Vanessa Villela (actress). Additionally, Ana Maria Polo, host of the court show “Caso Cerrado con Ana Maria Polo” and Rashel Diaz, host of morning show “Un Nuevo Dia” filmed “Un Nuevo Dia” live from the Hard Rock Café in Times Square.
Telemundo Media, a division of NBCUniversal, has been a proud pioneer of Spanish-language media content for U.S. Latinos since 1984. The brand’s most recent revamp comes on the heels of an uptick in Latino media markets, partnerships and Latino media brands. Latino media consumers are being recognized as hot commodities, with new blogs, news websites, magazines, networks, television shows and movies being produced with the specific intention of wooing English and Spanish speaking Latinos. As Telemundo’s president, Emilio Romano said earlier of this new media phenomenon, “Hispanics are the growth-engine of America, and connecting with them is good business.” We couldn’t agree more.
What do you think of Telemundo’s new bold image and logo?