Jul 30, 2015


Latinas in Charge: Leveraging the ‘Latina Power Shift’ Beyond the Coveted Consumer

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This article was originally published on The Huffington Post

Latinas in Charge: Leveraging the ‘Latina Power Shift’ Beyond the Coveted Consumer

Nielsen’s report, ‘The Latina Power Shift,’ unveiled noteworthy data profiling Latinas as an emerging influential group of women in this country. The report highlights their significant strides in educational pursuits, career development, economic power, technology adoption, and cultural retention.

This is certainly exciting news for companies and brands coveting the contemporary Latina consumer, the key driver of the Hispanic market’s $1.2 trillion annual buying power. But the data undeniably begs a very important (but often neglected) question Latinas must ask themselves, individually and collectively.

The BIG Question

The implications of the U.S. Latina demographics reaches far and beyond the marketing interests of companies targeting the rising Latina. In essence, the ‘Power Shift Report’ is a data-driven call to action to Latinas from all corners of this country, to actively engage in a collective think tank around the following question:

How can WE, as influential Latinas, leverage this emerging power to create the social changes we need for ourselves, our family, the Latino community and this country?

That’s a 1.2 trillion dollar question.

Want more? Read the full article on HuffingtonPost.com

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Angélica Pérez-Litwin

Angélica Pérez-Litwin

Dr. Perez-Litwin is the Founder & CEO of ELLA Leadership Institute, a multi-platform professional development organization designed to advance the careers and leadership of women. She's the creative force behind the LATINAS THINK BIG™ national tour, sponsored and live-streamed by Google.

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