This article was originally published on The Huffington Post
Latinas in Charge: Leveraging the ‘Latina Power Shift’ Beyond the Coveted Consumer
Nielsen’s report, ‘The Latina Power Shift,’ unveiled noteworthy data profiling Latinas as an emerging influential group of women in this country. The report highlights their significant strides in educational pursuits, career development, economic power, technology adoption, and cultural retention.
This is certainly exciting news for companies and brands coveting the contemporary Latina consumer, the key driver of the Hispanic market’s $1.2 trillion annual buying power. But the data undeniably begs a very important (but often neglected) question Latinas must ask themselves, individually and collectively.
The BIG Question
The implications of the U.S. Latina demographics reaches far and beyond the marketing interests of companies targeting the rising Latina. In essence, the ‘Power Shift Report’ is a data-driven call to action to Latinas from all corners of this country, to actively engage in a collective think tank around the following question:
How can WE, as influential Latinas, leverage this emerging power to create the social changes we need for ourselves, our family, the Latino community and this country?
That’s a 1.2 trillion dollar question.
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