Sep 03, 2014

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Latina Spotlight on Crowdismo

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Do you have a bold and innovative business idea? Crowdismo, a new crowdfunding platform for Latinos, wants to help you get your business off the ground! Join us as we shine this week’s spotlight on Crowdismo and learn about how you too can grow your big idea into a small business. 

What inspired you to start Crowdismo?

We saw an opportunity to help launch creative and innovative ideas within the Latino community where there’s a difficulty accessing funding via VCs and traditional banking methods. Access to capital shouldn’t be a barrier to powering bold ideas. An opportunity to lead the way in innovation funding and crowdfunding education was one that we feel has significant meaning and merit.

How have you seen your work impact others?

Our conversations with our peers has confirmed a need for a crowdfunding Latino-resonant platform like Crowdismo. In fact, the response has been very positive and exciting. Our first project, the Heartful Giving Project, is one example of the type of impact we feel we can and will have within the Latinosphere and beyond.

 Who or what inspires you to think big?

We are living in such an exciting time right now.  Barriers to entry are lower than they have ever been.  Making a difference in the World is more about having a great idea and convincing others to follow you.  This is why we love the idea of crowdfunding.  It lets you market validate your idea while attempting to secure funding for it.

What businesses have been launched using Crowdismo? What sorts of businesses do you hope to help launch via Crowdismo?

The Heartful Giving Project(http://theheartfulgivingproject.com/) represents the quintessential Latino crowdfunding project.  Julia and Maryanne Chiriboga, who run Adonya Imports(http://www.adonyaimports.com), realized that the artists they purchased jewelry from in Sua Equador were in desperate need of a new community arts center.  They turned to us because of our experience and our target markets overlapped.  We think the Heartful Giving Project is great because it has the potential to generate jobs in two different countries,  spread a unique culture, and preserve a region’s folk art.

We know that there is a wealth of creativity and entrepreneurial drive in the Latino Community. In fact, there are over 2 million Hispanic-owned businesses in the US.   Social causes, arts, entrepreneurship, music, and fashion are popular crowdfunding categories.  However, we would love to talk to anyone that has a great project that can evolve into a business, lift a community, educate, or do something that no one has ever done before.

What is your advice for aspiring Latina/o entrepreneurs?

Companies are built by teams.  Make sure that you enter a venture with co-founders that compliment your skills or have expertise and experience that you do not have.  In our case, Jose Guevarra has years of experience in science, information technology, programming, and leadership.  Jose Huitron is an expert marketer and has deep ties in the Latino Community.

Don’t let technology get in the way of your dreams.  You may be intimidated in trying to build a new website, mobile app, or device that solves a problem when you have no technical skills.  However, access to technical expertise has never been easier.  Startup Weekend(http://startupweekend.org/) is a great place to meet developers(That’s where we were formed!) and, of course, co-founders.  Also, maker spaces are popping up everywhere and are frequented by developers, artists, engineers, and geeks. They are a great resource to get some free advice on how to get started on building a technology or creative project.

Nobody has a monopoly on great ideas. If you can dream it you can make it happen and we’re glad to be an option along that journey of powering genius everywhere.

Visit Crowdismo.com and help support their first crowdfunding effort, the Heartful Giving Project!

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Tanisha Love Ramirez

Tanisha Love Ramirez

Tanisha is the Managing Editor at NEW LATINA, and a social commentary and pop-culture writer/blogger from New York City. She studied Sociology and Women's Studies at Bowdoin College, where she developed a strong interest women's issues and community advocacy. Tanisha has written for the Bowdoin Orient and has interned at BUST Magazine and Jezebel.com.

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