Jul 30, 2015


How To Find The Right Foundation For Your Skin Tone

Share this:



When it comes to doing your makeup, your skin comes first. So it’s all about finding the right foundation, which is meant to help you achieve that even-toned, perfectly luminous-looking skin (if you can find the right formula and shade). I don’t know about you, but it’s not always easy for me to find a foundation that matches my naturally tan complexion. I didn’t really start wearing foundation until after college and now I still have problems getting it right. Many times I would walk around with a foundation that I didn’t even realize was the wrong shade and my naturally tan skin would suddenly appear either unnaturally pale or sometimes unnaturally tanner. The key to getting foundation right is looking as if you don’t have foundation on at all. Here are a few tips on finding the right shade and formula to achieve flawless looking skin!


There is no particular look when it comes to Latinas. We are as diversified as it comes, ranging in a variety of tones. So the first step to finding your shade is to know what your undertones are. Latinas with naturally tan complexions like Camila Alves, Julissa Bermudez, Dania Ramirez or Eva Longoria tend to have more red or golden tones. While Latinas with olive complexions like Jennifer Lopez or Shakira tend to have more yellow tones. “When it comes to foundations, it’s important to look at your undertone,” says professional makeup artist Stephanie Flor who specializes in ethnic skin tones and has done makeup for Latina Magazine. “If you are more blue or red (cool tones), choose a foundation that’s more red pigmented.  If you are more golden or yellow (warm tones), go for a foundation that’s more yellow.  Once you have this in mind it’ll be so much easier to find your perfect match. L’Oreal made it real simple. Their True Match foundation comes labeled Cool, Warm or Neutral. So then all you have to do is match it to your jawline and you’re on your way. Another trick is to look at the bottom of the foundation bottle, usually the pure pigment has fallen and you can decide whether it’s more red or yellow,” says Flor.

Try: L’Oreal True Match Foundation or Face Atelier Ultra Foundation Pro.

One of the problems I often stumble upon when buying foundation, is that some brands really don’t have enough variety of shades.  I tend to have more luck with department store foundations rather than drugstore ones, just because they tend to carry a larger variety of colors.  The Bobbi Brown Natural Finish Long Lasting Foundation with SPF 15 is an oil-free formula that comes in 20 different shades! I love the Dior Capture Totale Foundation. It leaves my skin flawless and comes in a variety of shades as well. For the mineral powder lovers, try the Bare Escentuals Powder Foundation. Not only do they come in a number of shades, but you can  blend two shades together to make the perfect match. Just keep in mind that powder foundations are not ideal if you suffer from dry skin.

Many people recommend applying foundation to the side of their hands to find their match, but your hands are rarely the same shade as your face. My hands are actually lighter than my face! If you are buying foundation at a department store like Sephora where you are allowed to sample the shade before buying, make sure to place three swipes from three shades you think are closest to your skin color on your jawline and the color closest to your natural tone should be the right match.  If it’s the right shade it should disappear into your skin. If you are still not certain, it’s always safer to go for a shade that’s slightly darker rather than lighter. A lighter shade could make your complexion appear washed out, as opposed to a darker shade that covers imperfections and warms your skin a lot better.

Primers help your foundation glide on smoother, resulting in a much smoother and polished look, they also help foundation stay put on longer.  I really like Make Up For Ever HD Microperfecting Primer. This light and oil-free primer helps prep your skin before applying makeup, while leaving a glowing effect. It also comes in six color-correcting shades and one transparent shade.

There are really three ways you can apply liquid foundation. You can use your fingers, a sponge or a brush. My favorite way to apply is using my fingers. I normally apply using a press and roll motion, which really allows me to blend easily.  However, experts claim that the best way to apply liquid foundation is using a dense, flat top brush because it uses a lot less product and is much better for blending, resulting in a smoother look.  I don’t suggest using sponges because they soak up too much product and leave your makeup looking heavy. Instead try the BeautyBlender. It’s a hit amongst beauty professionals and makeup artists.

Make sure to use a concealer after applying your foundation. There is a huge misconception that concealer goes first, then foundation. But think about it, why would you apply concealer if you are just going to blend it away with your liquid foundation?  After applying foundation make sure to take a concealer brush and dab a little bit of concealer right under your eye or anywhere else you may need it and then blend! “As a Latina we are not just one color, so choose a concealer one or two shades lighter than your foundation,” says Flor.  Try the Make Up For Ever 5 Camouflage Cream Palette or the e.l.f Studio Complete Coverage Concealer.

With these tips you should be able to easily find the right foundation that meets your needs. Now go on and flaunt that amazing skin of yours!


If you enjoyed this post, make sure you subscribe to my RSS feed!
Johanna Ferreira

Johanna Ferreira

Johanna Ferreira is the Beauty Blogger at New Latina. She is a freelance writer from Queens and in love with all things beauty. She has interned in the beauty and editorial departments of Self, InStyle and Latina Magazine. Johanna has also contributed to numerous other beauty sites.

More Articles

Related Stories:


  1. After years of being a makeup artist. The rule stands true. There are no rules to makeup, only rules of thumb. Nothing called “too anything”.I disagree with telling anyone how to wear their foundation/blush/powder/eyeliner/eyeshadow. Makeup is subjective. Everyone has their own makeup style. Many light people tend to go light/lighter or mix it with a luminzer to make themselves brighter/radiant/porcelin like. A great example of this would be dita von teese, who even stays out the sun to maintain her light skintone and wears light foundation. Others prefer to be dark/darker and darken in the sun or use bronzer all over their skintone. Different people have different preferences. If I spelled “Horse” “Howrse” than there is no “ifs” “and” or “buts” because grammar isnt subjective. What is wrong is wrong!However. Makeup is subjective. I hate nude lips. Does that mean its right to say “dont wear nude lips” ? No.
    I might not like it but someone else might. There is no rule to makeup. Thats the beauty of being a makeup artist. There are soo many different styles.
    I hate bronzer. But maybe there is someone who loves that deep bronzed look. I cant go to them and say “dont go soo deep in the bronzer” and say its “constructive”. There are soo many different styles.who is anyone to tell someone theyre wearing a too light or too dark foundation, because there is no such thing. Nicole and Sam from pixiwoo(huge makeupartists in Britain) sometimes wear paler or darker foundation and it looks gorgeous! as long as people blend it to the neck its fine….some people prefer to look bright and radiant.

As seen on The Huffington Post, Latina, Glamour, iVillage and many more!
SEO Powered By SEOPressor