Aug 04, 2015


Hispanicize 2012: An Event, Experience, Movement or All?

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Last month, the Hispanicize 2012 Event took place in Miami, from April 10th to the 14th.  To call it a “conference” is to undermine the significance this unprecedented event.  Of course, all the elements of a successful conference were there — a good range of informative panels and workshops; talented and well-respected speakers; a high-end conference setting and hotel; and opportunities for networking.  But, beyond a conference, the Hispanicize 2012 Event was all of the following:

Ambitious: A Think BIG Model

Where else can we find a group of top Latina/o bloggers, entertainment celebrities, technology innovators, successful entrepreneurs, social media enthusiasts and marketing and public relations executives ALL under the same roof?  Furthermore, the event delivered on its promise to address the needs of each of these diverse groups.

An Experience

A flash mob dance right in the middle of the exhibit hall?  An outdoor film screening (“Scarface”), oceanside at one of South Florida’s most majestic mansions: the Villa Vecchia?  A Yacht Party?  And, most importantly, a real good feeling and camaraderie among all attending. We left feeling proud, inspired and empowered by the collective experiences of the event.

Mission Driven – A Movement?

The inevitable question arises:  Is the Hispanicize Event a burgeoning movement?  There was an obvious element of mission — of bringing together a diverse talent of Latinos and creating a place for conversation and connection.  Can the Hispanicize Event become a modern salon to gather and elevate the conversation on issues that matter to Latinos?  Will Latino politics, education and leadership be a more salient part of next year’s dialogues?

I wouldn’t be surprised…En hora buena!


I would like to thank Transitions Lens their sponsorship of NEW LATINA at the Hispanicize 2012 Event.

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Angélica Pérez-Litwin

Angélica Pérez-Litwin

Dr. Perez-Litwin is the Founder & CEO of ELLA Leadership Institute, a multi-platform professional development organization designed to advance the careers and leadership of women. She's the creative force behind the LATINAS THINK BIG™ national tour, sponsored and live-streamed by Google.

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  1. I enjoyed meeting everyone in person including yourself. I’m sorry you were feeling under the weather. Your panels were excellent. My favorite was the ‘crabs’ session.

    btw – Do you have an online version of that well polished professional media kit you passed around? It’s such a great reference resource.

    I look forward to seeing you again in 2013.

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