Aug 03, 2015


Don’t Let Melanoma Leave a Dark Spot on Your Life

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Don't Let Melanoma Leave A Dark Spot On Your Life

Today is the first day of summer!

Most of us have already started planning weekend barbecues, beach days and fun summer nights. But how many of us have scheduled appointments with our dermatologists?

The sun, as welcomed as it may be after a long, cold winter, can actually damage your skin, causing a lot more than wrinkles and sunspots; it can cause melanoma. And despite popular belief, melanoma can–and does–affect women of color.

In a L’Oréal Paris survey conducted by Kelton, findings prove that while the majority of American women are aware of melanoma, over half give themselves a “C” or lower when grading their healthy sun care habits. Hispanic and African American women, among whom the incidence of melanoma is growing, are even less likely to take steps to protect their skin. Key findings from the survey include:

Women lack information about melanoma and want to know more

  1. 95% percent of American women who have heard of melanoma know that it first affects the skin, but for many, the knowledge stops there
  2. Of those women who know of melanoma, far fewer know that not reapplying sunscreen every two hours (54%) or having freckles or moles (54%) could put someone at a higher risk for the disease
  3. Less than three in ten (28%) American women believe it’s possible they could develop melanoma in their lifetimes; this belief is even lower among African-American (7%) and Hispanic (16%) women

Women know they should wear sunscreen, but don’t

  1. 21% of US women, 17% of Hispanic women and 37% of African-American women never or rarely wear sunscreen
  2. Almost half (46% of US women, 46% of Hispanic women and 36% of African-American women polled) only wear sunscreen when they know they’ll be in the sun for a long time
  3. Less than one in ten (9%) American women wear sunscreen daily and reapply it every few hours

An alarming percentage of American women don’t take steps to check their skin for melanoma

  1. A minority (30 percent of American women, 15% of Hispanics and 19% African Americans) regularly give themselves skin exams
  2. 86% of US women would NOT recognize a melanoma on themselves
  3. 88% of US women, 89% of Hispanic women and a shocking 96% of African American women have not had any kind of dialogue with a doctor about melanoma

Not yet convinced that you need to rethink your summertime skin care routine? Here are some sobering facts from the Melanoma Research Alliance:

  1. Melanoma is the deadliest form of skin cancer
  2. 1 person dies every hour in the US from melanoma
  3. More than 76,000 Americans are diagnosed with Melanoma each year
  4. 99% of skin cancer patients survive with early detection

So don’t let melanoma  leave a dark spot on your life! Loreal-Sublime-Sun

You can help prevent melanoma and contribute to the Melanoma Research Alliance by purchasing any of L’Oréal Paris’ Sublime Sun SPF products. L’OréalParis has partnered up with the Melanoma Research Alliance and are on a quest to help prevent melanoma and raise funds for life-saving research. For every bottle purchased, L’Oréal will donate $1 to the Melanoma Research Alliance.

How will you practice sun safety this summer? 




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Tanisha Love Ramirez

Tanisha Love Ramirez

Tanisha is the Managing Editor at NEW LATINA, and a social commentary and pop-culture writer/blogger from New York City. She studied Sociology and Women's Studies at Bowdoin College, where she developed a strong interest women's issues and community advocacy. Tanisha has written for the Bowdoin Orient and has interned at BUST Magazine and

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