Oct 24, 2014

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Starting a Business? Essential Steps to Build Your Brand

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This is a guest post by Tanya Salcido.

Branding is crucial in starting a business. It is a powerful tool in order to have the company show its sincerity and share its story to attract would be consumers. It can be used to remind consumers of your brand name and quality of a certain company or product. Branding also allows the consumer to differentiate or identify your company from several other companies that offer the same services.

Building a successful brand can be a task. In order to have a good starting ground on building a successful brand, one must be guided by the following steps.

1. Having the right vision

A company vision can be defined as an outline on what your organization, company or product wants to be. It can also reflect on how you want your brand name to be recognized by your consumers. Having the right vision and branding are almost synonymous, you are showing the true side of your company by branding.

2. Defining the target market

Knowing your target market is a key preparation even before launching a brand. The brand must be well matched with the target consumers.

3. Creating a Logo

Logos are very crucial in all kinds of marketing. It is a visible icon that can be grasped and remembered by your consumers. You must create a logo that best describes what the company or product is, a small visual manifestation of your services.

4. Building a Website

A personal domain for your organization is a must for all online businesses. Without it, you have zero visibility. Showing the brand’s unique attributes and having a good layout and content.

The first two steps will guide you in building the brand that you want people to recognize and remember. The next few steps will teach you how to have more exposure.

5. Consistency

Using the logo and a single domain will also attract more consumers. It shows sincerity and consistency, something that most brands do not have. This means that every detail of your brand must be consistent, from logos to taglines, even the colors of the web layout.

6. Social Network Marketing

Web traffic can be made successful by proper marketing using social network sites such as LinkedIn, Facebook and Twitter. These social networking sites will allow maximum web traffic compared to search engines. It has been proven that Social Network Marketing have more web traffic than search engines, more traffic means more exposure, more exposure means more sales.

7. Knowing the competition

It is not guaranteed that an idea you have has not been thought off by other people. There is no single original thing, especially on the web. Knowing how your competition acts will allow you to have pre-emptive preparations on whatever they are plotting. It is not a bad idea to get an idea from them and improve it.

8. Web Content

Your web content (Articles, Reviews) must be reliable and expresses the truth. This is the best way to earn the trust of your consumers. If possible, you can cite references on the information displayed in behalf of your posted content.

What are some ways you’ve built your brand online?

Tanya is the founder and lead creative of Design Action Studios (designactionstudios.com), a creative studio focusing on business branding based in Orange County, CA. Her company helps entrepreneurs and business owners build a strong, consistent presence offline and online by making use of Inbound Marketing Strategies. Follow her column online at OC Metro, a leading Orange County magazine, where she helps business owners build their brands or connect with Tanya on LinkedIn.

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Angélica Pérez-Litwin

Angélica Pérez-Litwin

Dr. Perez-Litwin is the Founder & CEO of ELLA Leadership Institute, a multi-platform professional development organization designed to advance the careers and leadership of women. She's the creative force behind the LATINAS THINK BIG™ national tour, sponsored and live-streamed by Google.

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  1. Great post! :)

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