Oct 25, 2014

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Spotlight on Ana L. Flores, Founder of Latina Bloggers Connect

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Today’s spotlight goes to one of my favorite bloguera and connector in the blogosphere — Ana L. Flores! I met Ana online about a year ago.  I had left a comment on one of Spanglishbaby’s informative posts, and Ana — the connector — got in touch with me and brought me into a world of Latina bloggers I did not know.  Needless to say, I found my online Latino family through her!  So it is my pleasure today to interview Ana, who’s having an amazing year as a blogger and businesswoman!

1.  Ana, please share with us a little about yourself — where you’re from and your professional background.

I’m completely bicultural. So much, that, as the years go by, I find it much harder to answer that question! I was born in Houston, TX to parents from El Salvador. They divorced when I was 6 years old and my mom decided to move my sister and I back with her to El Salvador. Until I was 18, I traveled back to Houston every year to spend months at at time there. I grew up speaking both English and Spanish fluently and celebrating both cultures because I was enrolled in the American School in El Salvador.

I left mi pais to attend college in the U.S.  I graduated from the University of Florida with a major in Telecommunications-Production. A week after graduation, I was sitting in my cubicle as an Assistant Producer for Univisión.  That marked the beginning of my 15 year-career as a TV Producer, specializing in the Hispanic and Latin American market. Some of my past employers include Univisión, MTV Latin America y mun2 (NBC-Universal.)

As an avid communicator and content creator–with a knack to spot trends within the Latino market–blogging and social media became the perfect platform for my professional reinvention.

2.  You have a very successful blog, titled Spanglishbaby, which has truly met an important need for families who raise their children bilingual.  Tell us more about Spanglishbaby and why it has been so successful.

My best friend from college, Roxana A. Soto, and myself created SpanglishBaby as a place for parents raising bilingual and bicultural children to find the resources, advice and support needed for this unique parenting journey.  I believe SpanglishBaby has been well received because it fills a need and a void in the online world.  When we launched almost 2 years ago, no one was really having the type of conversations we were and integrating our cultural nuances into them.  We built it in a way where readers could get expert advice, but also be able to read stories of like-minded parents and identify with them.  The stories validate our struggles and let us relax knowing we are not alone.  We have also been very faithful to our niche and our topic, rarely deviating. This creates a sense of family with our readers because they know what to expect from us across all our social media platforms.

3.  So let’s now talk about Latina Bloggers Connect:  What’s the mission of LBC?  And what services and opportunities does it offer Latina bloggers?

LBC is both a blog and a business. The blog is meant as a repository of the stories coming from the Latina blogging community, as well as articles with blogging tips and insights to help our community grow. My main objective is for all Latina bloggers who wish to make an income from blogging to get that opportunity, but they need to realize that there does exist expectations as to their level of professionalism in how they conduct their blogs and themselves. Content, design, branding, metrics need all be in place before real income can be derived. I want to make sure this is understood and that we support each other to help us reach the next level.  As a business, the LBC aims to create alliances and paid campaigns for Latina bloggers across the board.

4.  When did you realize there was a need and a market for this type of online business?

I first had the idea over a year ago. It was only a seed that still need much, much more tending to, but I knew the right moment would come. First of all, I needed to lead by example and learn from many leaders in the general market who have built amazing online businesses with a similar philosophy. I am not reinventing the wheel with LBC, I am using proven strategies and methods that have worked in the general market and adapting them to our community, our culture and our language.

5.  Given your professional background, and the online community you have build with Latina bloggers, you seem to be the ideal for person for this business.  Tell us how natural it was for you to create this new venture.

Ana, on the cover of Hispanic Business Magazine

I´m honored you see it that way.  It has actually been a very natural and fluid process–not without tons of hard work. Actually, I don´t think I´ve ever worked this hard at something my whole life!  I really do feel I understand our community and I´m coming with the best intentions to help us all grow, learn and reap the rewards.  Blogging and social media have become my passions, so it´s easy for me to share what I learn. I completely believe that if one grows, we all grow.

6.  How can bloggers take advantage of what LBC has to offer?  Is there a link they can use to register?

Bloggers can take advantage of LBC in many ways:

1)  Visit and subscribe to the blog´s feed. The articles I post range from blogging tips, to brand/bloggers news, to video interviews with Latina bloggers that are leading the way.

2) Sign up here to be part of the LBC list.   You will never receive spam, only direct paid opportunities from the brands we´re working with.

LBC launched a little over a month ago, and already we´ve had paid opportunities from Clorox and Sprint.  Next year promises to bring much more once we´re out in full force.

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Angélica Pérez-Litwin

Angélica Pérez-Litwin

Dr. Perez-Litwin is the Founder & CEO of ELLA Leadership Institute, a multi-platform professional development organization designed to advance the careers and leadership of women. She's the creative force behind the LATINAS THINK BIG™ national tour, sponsored and live-streamed by Google.

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Comments

  1. How fantastic that you interviewed Ana. I admire her so much. Definitely one of the movers and shakers in the Latina community online and beyond – in fact, her and Roxana’s creation of SpanglishBaby, (which is how I first came to know her), has built much of the community of bloggers I now call amigas.

    Wishing you continued success, Ana! {abrazos}

    • Tracy, thanks so much for those beautiful words. I am eternally grateful for this online community we have forged together and for the doors that are opening up for us. It is quite magical to see how much we have all grown, juntas.
      Let´s not stop being a collective force.
      Angelica, I can´t thank you enough.

    • Tracy, same here — it was through Spanglishbaby that I came to know and meet Ana, and then all the other wonderful Latina bloggers. Ana totally rocks!

  2. Wonderful interview! It´s amazing to see (and experience firsthand) how close and personal Ana feels to every single person she reaches out to. I think that´s one of her gifts and a definite latina trait. Through her I am also discovering this super rich Latinas´ world, even from Mexico.
    Go Ana!

  3. LOVE your photo with the laptop! You go girl! You are definitely helping pave the road for the rest of us Latinas! Congrats to you!

  4. Very inspiring story, thank you for sharing!

  5. What a wonderful post. I feel proud to see Latinas creating such great opportunities. As a new blogger I hope to one day come up to both Ana and Angelica’s standards.

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