Aug 21, 2014


About Us

bicultural latina women hispanic woman

“NEW LATINA is your online mentor, coach & friend all wrapped up in one!”


NEW LATINA is an initiative of the ELLA Leadership Institute, a mission-driven professional development center offering personalized and solutions-focused programs, events and access to a network of exceptional women.

NEW LATINA is THE online destination for today’s Latina who wants more out of life. Created by a Latina Psychologist & Life Coach, NEW LATINA offers relevant and smart content on personal growth and career advancement.

OUR MISSION: To celebrate Latina women, redefine what it means to be Latina, and promote personal and professional success.

OUR COMMUNITY: We are a growing community of smart, ambitious Latinas and multicultural women, inspiring one another to live happy and successful lives.

NEW LATINA takes a 360 degree approach to empowering women. We believe the personal is intertwined with the professional. When we feel good about ourselves, we move confidently in the direction of our dreams. Join us!

Our content promotes personal and professional growth and empowerment. As Latinas and Americanas, and multicultural women, we are blessed with opportunities and cultural richness. We are strong, resourceful, driven and smart. But we’re also busy, tired and often challenged by the multiple demands of our lives. New Latina offers content that inspires, informs and guides Latinas to live more centered and confident lives. Our community of contributors provides a strong collective of voices reflecting our lives, needs, dreams and challenges.

ELLA Leadership Institute, Latina Leadership, Career development for Latinas


ELLA Leadership Institute is a multi-platform professional development organization created to advance the careers and leadership of women.  ELLA Institute leverages technology, social media and new media to bring professional development training programs to women where they are — online, the workplace, their community or college. From webinars and online professional network platforms, to live training programs, conferences and events, ELLA Institute takes a comprehensive approach to career and leadership development.

ELLA Institute’s mission is anchored on the vision of Dr. Angelica Perez-Litwin, Founder of ELLA Institute. As a first-generation, bicultural Latina with a bachelor’s degree from Columbia University and a doctoral degree in Clinical Psychology from Fordham University, Dr. Perez-Litwin has a deeply personal and professional understanding of the challenges that U.S. Latinas face in achieving career success.

Learn more about ELLA Institute’s innovative programs at


Dr. Angelica Perez-Litwin, ELLA Leadership Institute, Latina leadership, career development, professional development, Latina career coach


Dr. Angelica Perez-Litwin is the Founder and CEO of ELLA Institute, publisher of NEW LATINA and the administrator of the National Latina Leadership Network, an online community for nearly 3,000 Latina professionals.  She holds a bachelor’s degree from Columbia University and a doctoral degree in Clinical Psychology from Fordham University.

Dr. Perez-Litwin has a deeply personal and professional understanding of the challenges that U.S. Latinas face in achieving career success.  She has devoted more than 20 years of her professional career as a Clinical Psychologist and Social Entrepreneur to the empowerment, wellbeing and success of Latinas.

Dr. Perez-Litwin is a graduate of Harvard Kennedy School Executive Program, National Hispana Leadership Institute (NHLI) Executive Leadership Program and Center for Creative Leadership.  She has also been named as a Top Blogger by LATISM (Latinos in Social Media) and Latino Tech Leader by NBC Latino.

Pérez’ career has been anchored by a driven desire to empower others, especially women and her Latino community. It is this determination and her background as a clinical psychologist that led her to further explore the varying dimensions of today’s Latina woman, thus coining the identity of the New Latina.

Her distinct life experiences as an entrepreneur, psychologist, and ambitious Latina, have positioned her to be an invaluable resource to media seeking greater understanding and insights on the multifaceted dimensions of the growing Hispanic market and their contributions to the ever evolving multicultural American society.

Pérez-Litwin is a regular contributor to the Huffington Post and other online publications. She has been featured as a psychologist guest expert on UnivisionTelemundo and HITN (Hispanic Information and Telecommunications Network).

Pérez is a 16-year clinical psychologist practitioner whose approach to counseling and therapy has been self-defined as “relaxed but empowering.” With academic degrees from Columbia University (B.A., Psychology, 1989) and Fordham University (Ph.D., 1998 and M.A., 1993, Clinical Psychology) she formerly held a Research Assistant Professor Faculty Appointment from the New York University School of Medicine, and co-Directed their Multicultural Memory Clinic, as part of the Aging and Dementia Research Center.

Married with four children and managing a private practice, she is a proud bilingual Dominican and native New Yorker born and raised in Washington Heights.



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